How to get people to WANT to come to your church!

Posted: 23rd June 2011 by jlsquiric in Uncategorized

Before you can understand how to attract people to your church, you need to understand the basic psychological factors that people experience before they decide to attend a new church. Here is a recent statement from an unknown internet blogger about church. “It is repetitious, predictable, and a meaningless ritual. I would rather sleep in. I work hard all week and I deserve it!”… unknown author.

I am sorry for sounding repetitious here, but I will say it again. “The reason people do not attend church is because they see no benefit in attending.”

Look at the top 5 reasons for attending church on a recent pastor’s blog I found during an internet search on “why we should attend church.

1. Because it is an act of obedience to God and it honors the Lord’s Day. Remember the Sabbath day, to keep it holy (Ex. 20:8).
2. Because we need to belong to a community of faith that includes our brothers and sisters in Christ who are trying to live out the gospel just like we are.
3. Because we will benefit from being taught and led in worship by others, rather than always depending on ourselves to read and study the Bible.


4. Because we need regular reminders of our standing in Christ, help in acknowledging and confessing our sins, and teaching about God’s truth.

5. Because we need help in praying, tithing, and fasting.

Really? That’s the best we can come up as to why people should come to church? They are all sound reasons and beneficial, but it sounds like something my grandma would say. No offense to the older crowd, but it’s typically the younger generations that churches are targeting. It’s a day and age in which we are competing with: “It is repetitious, predictable and a meaningless ritual. I would rather sleep in. I work hard all week and I deserve it!”… unknown author. We better come up with better reasons to attend church on Sunday morning!

Look at the basic “buying” principles of people and how we can learn to apply them to the church.

What do people buy?

The important thing to remember here is that people do not buy products and services. People buy benefits; they buy what a product will do for them. People don’t buy a book because they like the cover. They buy it for what is inside – for the benefit it will bring them by reading it. It might be for entertainment purposes or it might in some way make their lives better.

Modified and applied to the church: People will come to your church for what it will do for them. Make certain that in your marketing efforts you describe, in detail, what the advantages and benefits are from attendance. This is done best by promoting a particular sermon series such as a series focusing on improving marriages, cleaning up financial pressures, bridging a gap between parents and children, and many other key areas of life.

Why do people buy?

People buy to fulfill a need! There are 4 basic needs that drive buying decisions:

- Physical Needs (The need to fix a problem in their life.)
- Social Needs (The need to belong to something.)
- Ego Needs (The need to feel important.)
- Spiritual Needs (The need to connect and help others.)

Modified and applied to the church: People will come to your church to fulfill a need. Make certain in your marketing efforts that you describe how your church can fulfill a need in their life. Tell them how to discover their purpose, how to have better relationships, or other value propositions. Be aware. Study your community and determine a need and market to the masses to solve it.  Mark 8:1-9 illustrates how Jesus fed the masses with just a few loaves of bread and a couple of fish.  Jesus found a need and filled it. We should, as a church, do the same in our communities.

How do people buy & How to get them to your Church!

Don’t make the assumption that, by just sending out a direct mailer, putting up a billboard, placing some door hangers out, or listing your ad in the newspaper, people will come to your church.

Getting people to come to church is not a guessing game. There is a formula, that if followed and implemented correctly, will yield a fruitful crop of new visitors ripe for the Holy Spirit to speak to their lives.

There are 4 basic principles determining how people go about making a decision to come to your church. You should follow them in every marketing endeavor.

1. They Must Have a Need to Come to Your Church.
Develop sermon series that meet needs in people’s lives.
2. They Must Believe That Your Church Will Fulfill Their Need.
Publish your sermon titles outlining action steps that meet that need. You must establish a need in their lives then provide the ultimate answer to that need, Jesus Christ!

3. They Must Decide That Your Church is The Right Church for Them.
List the benefits your church offers them and their families.
4. They Must Decide The Time To Come to Your Church Is Now.
Create urgency with a timely sermon series that people won’t want to miss.

Getting people to attend your church is not an enigma. It should not be some far-off question in the back of your leadership’s mind, or a discussion that takes hours without a definitive answer. Getting people to church is simple human psychology, and smart secular companies use it to “sell” their products everyday. The church should be using these same techniques to attract new visitors and grow the Kingdom.

 

 

  1. Edward says:

    I would like to open a small church.
    I am presently running a Bible Study for
    ten people.
    So far, I have tried to market with newspaper ads,
    fliers, Craigslist and networking. – But, I have only received
    two phone calls in three months.
    What type of marketing works for a brand new church ?
    Thank you,
    Ed
    edwardm77@gmail.com

  2. Daniel Dusza says:

    This is fantastic. I just finished preaching this message, using the same biblical references last Sunday (before reading this article). I have often preached the reason the secular world is succeeding is they have worked out God’s plan. The promises of God are for His creation, not just for Christians. Ours is salvation, but prosperity never comes to the ignorant or those not willing to serve.

    Finding the need in some communities might take some effort, and hopefully it will change, if prayers are being answered, expect the change!!!  The effort is never goes without reward…

    Thank you for publishing this information.

    God bless.

  3. Madison says:

    My name is Madison Smith and I am 15. Thank you for this. I agree with it all and I have learned from it. I am an active Christian but it hurts my Jett to see family and friends not reading their Bibles, and not attending church or even as little as blessing their meals… I don’t know what to say to them. When I invit them to church I get excuses and then I get really angry and wnt to blow up on them but this has helped my viewpoint.

  4. Thank you for these great tips. I never thought of Church as having to be marketed but now I see the important steps in doing so. I will be putting a link on our website to your site as I believe others can benefit by this information.
    God Bless,
    Reverend Terry Prong
    Pastor, Bluffton Church
    http://churchofbluffton.com

  5. Wow! I am so amazed about what God is doing through His people over the net. God has always, He is and will always be faithful. Thank you very much for such wonderful information. Through you, the Holy Spirit has confirmed my work. May the Lord richly bless you!
    Rev. Cansky Masson

  6. Antonio R. Marasigan S.J. says:

    I definitely agree, the biggest challenge we have to date is coping up with the fast paced reality people are existing in today. Sad thing that God should compete just to have quality time with his children which should never be the case. Necessity had always been the motivation of driving people to church but because the changes brought about by time, the level or degree of necessity changed along with it.

    I am chewing on this with reluctance but I recognize where this is going. Somehow its the traditional side of me that somehow finds this rather odd. Indeed we must adapt along with the times if we are to deliver the message of God. These are very helpful tips I can play around. Thank you for this

  7. I didnt know, thank u for ya tips , i will apply them from today ,am The oracle ministries Kenya

  8. Awesome infor and encouragement. Thanks and God bless you.

  9. John J. says:

    Nope! Will NOT be “marketing” my church.

  10. Pamela says:

    What a blessing! Thank you!

  11. Frank Dubuy says:

    Great article. I did not see mention of church location as one of the benefits of attracting people to church. We are in the beginning of potentially moving and several individuals are promoting the idea that church location is like buying real estate.
    Thanks

  12. On The Top says:

    I don’t understand. It seem like these steps are creating the U.S.A in church. It’s about how I can benefit from the government. So like in the church we are creating how the church can benefit me. We need to stop creating the what’s in it for me. Listen people are sinners and they need to be saved first not be spoiled. We need to change their thinking. That God must be first. We come to church for God because we worship God. He is our King Lord Master and must be treated as our Ruler. I Am God And There Is None Else.

  13. Pastor Pete says:

    I find the advise given to be very repulsive. The Gospel should never be marketed, and when people attend church with a selfish bent and motive, such motivation is both carnal and demonic. Good grief, just look at all the people gathering weekly to hear apostate Joel Osteen spout of a bunch of bunk. Getting a crowd is easy, but making true disciples is hard work, and, as Jesus stated, “few” actually enter in through the narrow gates and embrace true salvation.

    What a sick article.

  14. Pastor Pete says:

    And one more comment. This article states that Jesus found a need and filled it, in the giving out of bread and fish, and that we should, as a church, do the same in our communities. Um, you left out the part where Jesus rebuked the multitudes for only following Him in order to secure a free meal. Boy, that certainly gives the whole situation a completely different feel. Also, the vast majority who followed Him for the bread they received eventually “walked with Him no more.” Apparently they weren’t interested in His person or message!

  15. Kathryn says:

    My partner and I stumbled over here by a different web page and thought
    I may as well check things out. I like what I see so now i am following you.
    Look forward to looking into your web page yet again.

  16. Steve Collins says:

    I have been going to church on and off all of my life. Churches make wusses out of men. They also have become extremely politically correct. Most churches don’t speak truth to the reality of what is going on today because they might piss their members off and lose their tithe money. Why risk your 4013C tax status so the Federal Government can shut you up or close you down. Men are warriors physically and spiritually. The physical must come before the spiritual. Men are doers. We must get bloody and dirty for God before we find Him. If you want to start a new church, start by going door to door and asking people what they want in a new church. Don’t send them crap in the mail, go physically visit them. Write down your survey findings and go from there. If you want to market to men, and get them to go to church and stay there, check out Machine Gun Preacher- Sam Childers. He is a missionary-mercenary over in east Africa. That’s the kind of men we need in this country. Don’t take my word for it, research him. We need men with death defying courage and balls. I am attempting to start a new church, with this mentality and concept. Want join me? There are no college degrees required here, only a blue collar mentality with an enthusiasm to get your hands dirty.

  17. This is one of the best step to take as a fishermen for Christ. Thanks it will and can be use when you are been the helper for Christ.

  18. Mrs. Beck says:

    I really enjoyed reading this. It was filled with common sense and wisdom. Thank you so much.